LOGO design
LOGO design
Frankie
kastenbaum
Frankie
kastenbaum
Frankie
kastenbaum
FRANKIE
KASTENBAUM
FRANKIE
KASTENBAUM
FRANKIE
KASTENBAUM
Frankie
Hey there,
I'm Frankie.
Problem Solver. Storyteller. Active Learner.
I am an Experience Designer born and raised in New York City. A driven and curious learner, I leverage proficiency in Graphic Design, Software Development, and UX/UI Design. I attribute my success to a critical eye, hard work, and a supportive nature. I aspire to connect people to accessible designs.
From a young age, I was interested in learning to code as it provided the ability to solve problems. I quickly learned that the path of an Engineer involved ideating and ultimately building out a product that made the end-user's life easier. However, while at college I discovered my passion for Design. This newly learned passion allowed my creative juices to flow, all while solving problems. Even though these two skillsets were working in tandem, I felt as though I was missing the research to back up my design decisions. That is why my story comes full circle when I transitioned my career into Experience Design!
When I am not designing or creating content I am attending concerts, traveling, or at the gym. I'd love to know your favorite song, favorite place to visit, or hear about your motivating workout routine.
featured in
The Yzzi Research Podcast (episode)
Understanding the UX Designer's Perspective
DesignWhine Magazine (article)
Issue #6: The Imposter Syndrome Issue
Mento Design Academy (talk)
The Importance of Mentorship
Tech in Motion (talk)
Women in UX & Product Design
LinkedIn Top Voices in Design 2020 & 2022 (article)
Named on annual Top Voices list
what i do besT
Research
As a strong believer in research to better understand the needs of the user to deliver the most meaningful and intuitive designs, I am adamant with validating designs through user feedback and testing.
UX Design
By creating user flows, site architecture, sketching, wireframing, and prototyping, I
am able to define the user flow of the digital product and the overall functionality, features, and information.
UI Design
Through my Graphic Design background and having a strong understanding of design principles, I am able to design not only for the user's needs but also for an aesthetic feel.
how i solve problems
Redesign Existing Products
-
Increase usability by restructuring a user's flow through the product
-
Rebrand application and possibly company, to better establish identity to customers
Create New Product Designs
-
Discover the target audience's needs, wants, and behaviors
-
Establish an aesthetically pleasing design that fulfills both the user's expectations and the business goals
Frankie’s commitment to personal growth and professional quality are noticeable, significant, and greatly appreciated. Her willingness to ask questions and deeply investigate ambiguity always helped us make progress while staying grounded on the user. Her work ethic and desire to achieve will constantly be moving her and her current or future colleagues upward and onward – a strong asset to any team she brings her expertise to.
Ben Smith, Lead Designer at Adobe
Frankie was awesome to work with - great communicator, top notch designer, thorough and responsive. Additionally, she was super kind to spend some time mentoring me in UI/Experience Design, showing that she's not only a rock solid practitioner but well versed in the foundations of design and able to help other who are just starting out.
Michael Henry, Product Manger at Adobe
Frankie was thoughtful and meticulous in her pursuit to refine our onboarding process. She reassessed the problems from the ground up, and drove towards a solution that was the right balance of captivating and informative. I appreciated her attention to detail, ensuring edge-cases were properly vetted.
Brain Weinreich, Founder at Density & Filter Off
At a time where the Curastory brand was still in development and figuring out what messaging resonated with our users, Frankie was able to take creative leadership and create a full MVP UX/UI web app design that fit perfectly for our brand and with little direction. I would highly recommend Frankie to any team focusing on user experience and building for that authentic customer journey.